Rolljak Brand Guidelines
These resources exist to help you use our brand and assets, including our logo, content, and trademarks, without having to negotiate legal agreements for each use.
Logos
The Rolljak marks include the Rolljak name and logo, and any word, phrase, image, or other designation. It’s the face of our company, after all. Please handle with care 🧡
Key Notes 💫
- Don’t try to re-create the logo—we’ve provided all the files you’ll need
- Our logo is good-looking (in our opinion), but please don’t use it in any advertising, apparel, or merchandise without our approval
- Our name always appears in tandem with our mark, though you may use our mark sans-name
Contrast
- Always ensure there is good contrast if you are placing the logo on colored or patterned backgrounds
Illustration
We use an assortment of stationeries to represent a diverse group of people. People who are keen to learn and improve the way they learn and they teach. The “people” are always colorful and cheerful, just like we are.
Highlights 💫
- Illustrations add an element of humanity and show collaboration, Inclusiveness and diversity in thought, gamification of the creative process, being bold and challenging status quo
- While beautiful, they should not be treated as decorative elements
- Use illustrations to provide more context and meaning to whatever content they accompany
Colors
Our palettes unite our brand and allow us to express our personality. So follow us to the end of the Rolljak colors.
Highlights 💫
- Accessibility is our priority, which is why we’ve picked out specific text and color pairings
- Be mindful of the specificities of our secondary palette; namely please don’t use it for text
- Lead with bolder hues
Color Palette
Pink - #fc157e
Yellow - #fec62e
Grey-900 - #202020
Green - #037415
Blue - #22c5fd
Purple - #712dc3
Typography
Simplicity is best. Be mindful of the hierarchy between type style, size, weight and color. Enough variation provides a pleasant contrast. Too much becomes a distraction.
Highlights 💫
- Sofia Pro is our main font. We use it everywhere.
- For the alternative, you can use Poppins (it's free!)
Canva Template
Effortlessly create personalized template covers on Rolljak with this easy-to-edit template.
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